WHAT IS EDGY?

EDGY IS HOW WINNERS ACHIEVE THE IMPOSSIBLE.

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EDGY IS THE GENOME OF SUCCESSFUL PEOPLE.

We spent 4 years and thousands of hours studying the habits, behaviors, and personal qualities of successful people on business, math, sports, science, and politics. And then we hired a team of neuroscientists to help us figure out what we were looking at.

Time after time, we saw the exact same qualities threaded through each story we uncovered about success: extreme behavior, disciplined activity, a giving mindset, and a (y)human strategy. It wasn't just a tactic. It was more than that. It was a mindset -- a set of beliefs that powered every little action. We use the acronym EDGY to describe this powerful mindset. 

It's the genome behind every strategy and tactic and attitude that we talk about. When we get stuck we ask ourselves a few powerful questions: "What's the most radical thing to do?" and "How do we create a habit out of that behavior -- all while giving to much value it no longer make sense?" and "Is this something that feels real and human?"

IN OTHER WORDS, WE FIGURED OUT THE FORMULA FOR AWESOME.

EDGY IS WHAT POWERS THE WORLD’S MOST SUCCESSFUL COMPANIES.

Over the last half-dozen years, EDGY has helped Dan's clients generate over $17 billion in new revenue. It's not just great theory -- it's a proven strategy for massive success. But maybe it's not time for that. Maybe you could use some inspiration at your sales kick-off event or your executive offsite. The easiest way to engage isn’t a big consulting project. Try asking Dan to speak at your next big event.

WE LITERALLY WROTE THE BOOK ON SUCCESS. 

AND IT BECAME AN INTERNATIONAL BEST-SELLER

EDGY Conversations lays out the formula to help you get unstuck when you're not sure what to do. Packed full of rich lessons about success, with over 150 inspiring stores about how ordinary people can achieve outrageous success, it helps you solve problems — in all areas of life. 

CURIOUS? TAKE THE EDGY AUDIT FOR YOURSELF?

IT'S JUST 12 EASY QUESTIONS.


After spending years uncovering this "success genome" called EDGY, we then agonized for months about how we could identify those behaviors and mindset in others. We worked with behavioral specialists and neuroscientists to be fast, informative, and accurate. 

Our mission is simple -- to empower you with specific ideas for being a high performer.

If you want to learn what you need to do to take your game to the next level and uncover your unique path to outrageous success, answer our special 12-question quiz.

“The Difference Between success and failure is usually just an excuse you are making right now.”

-Dan Waldschmidt